How to Make Successful Sales Calls

They say you cannot make the first impression twice. Whether it is in business or other aspects of our lives, it is estimated that it takes a little as 3 seconds for us to judge a person consciously or sub consciously. Therefore first impression can be everlasting; it can either make or break business or personal relationships. What is even more challenging is that people will often make the first impression of you before they actually see you face to face.

In difficult markets of today, many salespeople and business owners are focusing more marketing efforts on cold calling to secure sales appointments and develop new businesses. I make a quick survey on people around me and was astonished to find that most Read more